A fully integrated sports marketing campaign transforming a partnership with Investors Bank and The New Jersey Devils. The activation started by cobranding the entire arena with digital assets, a branded 110 ft glass tower entrance, large wall murals and in-game features. To announce the New Jersey Devils checking account a TV commercial was created featuring starting goalie, Corey Schneider, and team mascot, NJ Devil.

Associate Creative Director / Digital Production / Brand Activation